Instagram and Game Stop’s NFT marketplace, JP Morgan and Microsoft get involved in Web3, the Premier League chooses Sorare
For this first Young Monday of November 2022, our protagonists are ‘traditional’ companies grappling with Web3 adventures. The first of these is Instagram, which plans a ‘leg-up’ entry into the non-fungible token market through the development of its NFT marketplace. Then we move on to JP Morgan, one of the most important banks in the United States. They debuted in the world of decentralised finance (DeFi) with their first transactions on Aave, while Microsoft invests in crypto gaming. Concluding with another news item on mass adoption, Young Monday unveils the plans of the English Premier League. The world’s top football league is in fact negotiating with Sorare for the production of an NFT collection.
Gamestop and Instagram launch their NFT marketplaces
Buying NFTs on Instagram? It’s almost a reality! On Wednesday, the 2nd of November 2022, Meta announced the integration of an NFT marketplace on Instagram. Meta’s plan to bring non-fungible tokens to the social network is proceeding step by step. Already in August 2022, in a test phase, some users started to post and display NFTs on their profiles. But soon, it will be possible to create and sell NFTs directly on the app.
Users who create NFTs on Instagram will do so thanks to Polygon’s blockchain. In Instagram’s NFT marketplace, it will also be possible to link their OpenSea account and transfer their tokens from one platform to another. This option will initially only be available for NFTs built on Polygon and Solana (thanks to the collaboration with Phantom).
Instagram’s marketplace will initially be tested by a few sectioned creators. And, according to the official announcement, the Instagram marketplace will not charge commissions in its initial phase. Following the important announcement, on Thursday 3rd of November 2022, the price of MATIC (the crypto on Polygon’s blockchain), drew a green candle on the chart with a price increase of more than 10%.
GameStop also has some updates on its Web3 adventure. This adventure began a year ago now, in November 2021, with the purchase of an NFT domain (nft.gamestop.com). Subsequently, the video game store started building its NFT marketplace and developed its self-custodial crypto wallet. A few days ago, GameStop’s NFT marketplace finally concluded its beta phase, allowing the final version of the NFT marketplace to be activated on the ImmutableX blockchain. ImmutableX is an Ethereum sidechain dedicated to crypto gaming. The partnership between ImmutableX and the famous video game store started in February 2022. The beta version of Gamestop’s NFT marketplace went live 5 months later. To date, the platform provides access to Web3 games built on the blockchain, such as Gods Unchained, Guild of Guardians and Illuvium.
JP Morgan and Microsoft take their first steps into the Web3
For our “institutions join web3” paragraph, this week, we take a look at JP Morgan. The world’s largest bank is part of the American Big Four in the financial sector, along with Bank of America, Citigroup and Wells Fargo. In finance jargon, these kinds of giants are called institutional investors. By ‘institutional investors’ we mean organisations that are the benchmark for a certain sector and make periodic and systematic investments using large amounts of capital.
Last week, precisely on Wednesday the 2nd of November 2022, JP Morgan carried out its first transaction on a decentralised finance platform (DeFi). The transaction was processed with the help of the Monetary Authority of Singapore (MAS) and is part of a pilot programme called ‘Project Guardian’, which was set up to explore the potential of decentralised finance in financial markets populated by large capital. This is the first case of a traditional bank using a DeFi platform in a public blockchain.
JPMorgan deposited Singapore dollars and Japanese yen tokens on the Aave liquidity protocol. These tokens were used for trading and the transactions were finalised using Polygon’s network (preferred to Ethereum for its low fees). According to Aave’s spokespersons, JP Morgan’s first DeFi transaction is a ‘milestone’ for the industry, as it ‘represents a huge step towards moving traditional financial assets to DeFi’.
Bill Gates‘ company Microsoft has also recently invested in Wemade, a Korean play-to-earn video game company. Wemade, which was founded in the early 2000s, recently received some USD 46 million from Microsoft and other companies to devote to the development of crypto games. This is not Microsoft’s first investment in Web3, in February 2022 the company had invested in the blockchain software company Consensys. In September, it participated in a funding round for the decentralised data platform Space and Time.
Sorare and Premier League: one step closer to collaboration
The English Premier League has decided to enter the NFT market through a partnership with Sorare. The partnership has not yet been made official, but if it goes through, it would be Sorare’s third international partnership in a few months. It would follow those with American sports leagues the National Basketball League (NBA) and Major League Baseball (MLB). According to rumours, the English football league’s collection could be similar to NBA Top Shot, and thus represent iconic moments of the world’s most popular and followed football league. A similar crypto football-themed collection already exists, it is the one between Algorand and FIFA dedicated to the World Cup.The uncertainty about the success of the deals is mainly related to the economic part of the question, will Sorare accept the Premier League’s current $34.7 million offer? The English football league, before knocking on Sorare’s door, sounded out the market through relations with some competitors such as Dapper Labs and Consensys. However, it seems that the proposals made by the Web3 companies did not take root. For Sorare, this could be an opportunity to improve on its already incredible performance in 2023.
