What Labubu are and why they are viral

Labubu: Why These Plush Toys Are Going Viral

Labubu: The Viral Soft Toys Loved by the Stars. Is the “Lipstick Effect” at Play?

Have you ever noticed how specific trends suddenly go viral on social media? Well, “Labubu” is the latest sensation capturing everyone’s attention. These furry little creatures have quickly become fixtures on the bags of the world’s most celebrities, dominating TikTok and creating a buzz at major fashion week events.

But what exactly are Labubu? How did they rise from being simple keychains to coveted status symbols? And, most importantly, how does this phenomenon relate to the economic theory known as the “lipstick effect”?

The history of the Labubu

To fully understand what Labubu is, we should start with their origin as plush puppets initially created as cute key rings. These key rings can be attached to backpacks, bags, or anywhere you want to add a touch of extravagance. A notable episode in Italy illustrates the popularity of this phenomenon. Picture this: in Milan, on Corso Buenos Aires – one of the prime shopping destinations – a queue stretching a kilometre long formed at dawn in front of the Pop Mart store, a Chinese giant in the collectable toy industry. This long line was reminiscent of hype surrounding an iPhone launch or a rock star concert. The reason for such excitement? The arrival of the latest and highly anticipated Labubu collection. This event even piqued the interest of those who had never heard of these furry little monsters before.

Who is responsible for the creation of these now-viral objects of desire? The father of the Labubu is Kasing Lung, an artist originally from Hong Kong. These puppets are not solitary beings; they belong to a much larger universe filled with a variety of little monsters, collectively known as “The Monsters.” 

Artistically speaking, what makes the Labubu particularly fascinating is its ability to blend two styles that might initially seem contradictory. On one hand, there are the oriental influences stemming from the artist’s heritage, and on the other, the imagery drawn from Nordic European fairy tales. Kasing Lung is intimately familiar with this latter world, having spent part of his childhood in Belgium.

Interestingly, the Labubu is not a recent creation; the first models were introduced in 2015. However, it wasn’t until 2019 that Pop Mart recognised their potential, acquiring the rights and preparing them for a leap to global fame.

But why does everyone go crazy over a Labubu?

Labubu’s rise to popularity has been notable for some time, but the real surge—what can be described as a tsunami—has a specific epicentre: the social media profile of Lisa Manoban, the charismatic rapper and singer of Blackpink, the most famous and influential K-Pop girl group in the world. Lisa, who also starred in the acclaimed latest season of *The White Lotus*, has played a pivotal role in this phenomenon. 

Towards the end of 2024, she began sharing her passion for small animals with her millions of followers, regularly showcasing them as fashionable accessories at glamorous events, often attached to her designer bags. The effect was profound: an unstoppable media wave, one that only social networks, with their viral power, can generate and amplify.

From that point onward, a collective frenzy ensued. Other international divas, such as Dua Lipa, Kim Kardashian, Selena Gomez, and Rihanna, began sporting these unique accessories, attaching them to their fashionable bags. The result? An unprecedented Labubu hunt, leading to a staggering increase in the prices of the rarest specimens and limited editions. These items have now become authentic collectors’ pieces and lucrative investments.

Does the Labubu phenomenon mean recession?

Now, let’s delve into the less glamorous yet more intriguing aspect of this phenomenon: its potential connection to the current period of economic uncertainty, or even outright recession. This seemingly strange link can be explained by an economic concept known as the “lipstick effect.” Don’t worry; you don’t need an economics degree to grasp it! In short, this theory outlines a tendency that has been observed throughout history: during times of economic crisis, consumers tend to prefer purchasing cheaper and more accessible luxury goods. When finances are tight and larger purchases, such as a new car or a house, feel out of reach, we often seek small comforts—little luxuries that provide a sense of satisfaction without significantly impacting our budgets.

The concept of lipstick as an economic indicator, known as the “lipstick effect,” originated from observations made by Leonard Lauder, the son of Estée Lauder and chairman emeritus of the Estée Lauder Companies. This idea gained popularity during the recession that followed the September 11, 2001, attacks and the beginning of the war in Afghanistan. Lauder noticed an interesting trend: while many sectors of the economy struggled and demand for luxury goods declined, sales of cosmetics—especially lipsticks—remained steady and even increased. It’s intriguing, isn’t it? After all, lipstick is not a basic necessity.

The idea that small luxuries can play a significant role during difficult times isn’t entirely new. For instance, it is said that Winston Churchill, during the Second World War, chose to exclude cosmetics from rationing. He reasoned that these products were essential for maintaining the morale of the population, particularly women, during a time marked by immense sacrifices and concerns. Allowing for a small act of normalcy and self-care helped people cope in a world turned upside down.

Why do lipsticks, and by extension, other small pleasures like Labubu today, become “crisis-proof” goods? The answer lies in the psychological gratification that comes from purchasing something that satisfies a small desire or vanity, especially when we have to give up so much else. During times of crisis, when morale is often low and worries about financial security are prevalent, buying a product that appeals to the aesthetic sphere or personal pleasure can significantly boost one’s mood. 

A branded lipstick, a fragrance, or a cute accessory like a Labubu, while not strictly necessary, serve as affordable luxuries that provide a sense of pampering and help one feel more at ease. Sometimes, people forgo their usual inexpensive options to indulge in a slightly more expensive and desirable version of these small luxuries. This behaviour is known as compensatory consumption: I may not be able to afford a thousand-euro designer bag, but I can attach a collector’s Labubu to my existing bag, which yields a similar, albeit lesser, dopamine rush.

Social dynamics also play an essential role in this phenomenon. Maintaining a certain aesthetic standard or possessing trendy items can help preserve self-esteem and foster a sense of belonging.

The effects of consumer behaviour observed in previous years are still evident today. Market data from 2022- 2023, analysed by companies like Circana, reveals that sales of beauty products have continued to grow, including a notable increase in luxury cosmetics, despite a challenging global economic environment.

To understand the connection between these cute (and often pricey for collectors!) Labubu puppets and the economy make it clearer that they may represent a ‘lipstick effect’ 2.0. This phenomenon suggests that, similar to the past with lipsticks, people are seeking small joys and affordable status symbols as a way to momentarily escape the complexities and uncertainties of the world around them.

What are the 5 most popular crypto AI agents in the crypto world?

Top 5 Crypto AI Agents You Should Know

What are the five most popular crypto AI agents? Decentralised ChatGPT variants are also capable of handling money.

What are the most popular crypto AI agents? You may be familiar with ChatGPT, Gemini, Claude, and other artificial intelligence systems that we interact with daily. Now, imagine if these digital brains could not only write poetry or solve complex problems but also manage real money, invest, earn, and even spend cryptocurrencies. Sounds like science fiction? Not at all! Welcome to the world of crypto AI agents, an exciting new frontier that emerges from the convergence of two revolutionary technologies: cryptocurrencies and artificial intelligence.

In simple terms, we are discussing digital entities that can operate autonomously in decentralised financial markets, providing analyses and price forecasts. The most remarkable aspect is that these are not just bots following a fixed algorithm; they are designed to learn from their mistakes and adapt to changing market conditions, much like a human would.

At first glance, this might seem like an extreme simplification, and to some extent, it is. However, there’s no need to worry! In this article, we won’t dive into the theoretical explanations of what crypto AI agents are or how they function in detail—we’ve already covered that elsewhere. Today, we aim to get straight to the point: we will review the five most popular and interesting crypto AI agents, exploring what they do and why they have garnered so much attention.

The 5 most popular crypto AI agents

Virtual Protocol: the ‘factory’ of AI agents

Let’s start with an exciting introduction! Virtual Protocol is not just a single AI agent; it is a comprehensive platform, or as it refers to itself, an “AI agent company”—that allows users to create customised AI agents. Thanks to Virtual Protocol, once configured, these agents “come to life” and can begin to operate autonomously in the digital world. What does this mean? Imagine having the ability to “program” your digital assistant that can process cryptocurrency transactions, make decisions based on its past experiences or analysed data, and interact with its surroundings, whether it’s the blockchain or other platforms like social networks.

Most of the agents created through Virtual Protocol fall under the category of IP (Intellectual Property) agents, which can be described as true virtual personalities or digital influencers. A striking example is Luna, an agent who has gained immense popularity on TikTok, accumulating nearly one million followers through her engaging content. Additionally, there are functional agents, which are less focused on the social aspect and more oriented toward performing specific tasks to enhance the user experience on various platforms or services.

AIXBT: the oracle of X

If you are a crypto enthusiast and spend time in the community, you have likely encountered AIXBT. This platform stands out as one of the most popular and widely followed crypto AI agents. Built on the Virtual Protocol ‘agent factory’, AIXBT is described as a sentient agent with a clear primary purpose: to keep holders of its associated token informed by sharing market analysis, insights, and forecasts related to the crypto world.

These analyses are not arbitrary; they are the result of an ongoing process involving data collection, analysis, and interpretation. AIXBT has successfully amassed a substantial following, currently totalling around 500,000 followers. This success can be attributed to its ability to identify emerging market narratives and provide valuable information—referred to as alpha—that gives investors a competitive edge. The quality of AIXBT’s content is so high that even CoinGecko, a leading and trusted data analysis platform in the crypto sector, has chosen to integrate AIXBT’s analyses.

One small detail is not insignificant: the token linked to this agent has experienced moments of glory, reaching a market capitalisation of no less than $745 million at its peak.

Eliza OS: the first Venture Capital managed by AI

The concept behind Eliza OS, previously known as ai16z, is quite fascinating: envision a world where your investments not only work for you passively but do so intelligently, proactively, and completely automatically. This concept extends beyond traditional notions of compound interest or standard financial formulas. Instead, we are discussing a tokenised artificial intelligence built on the Solana blockchain, designed to generate returns through sophisticated and continuous trading activities.

In simple terms, Eliza OS can be described as a fully decentralised and automated venture capital fund that leverages AI to make informed financial decisions. It operates like a tireless financial advisor, constantly active and staying updated on the latest market trends. The Eliza OS-linked token saw extraordinary success, exceeding a remarkable $2.5 billion in capitalisation within just four months of its launch. However, it is important to note that the token’s price has since dropped significantly.

Hey Anon: GPT Chat for DeFi

The penultimate project in our roundup features a prominent figure in the Italian DeFi scene: Daniele Sesta. Hey Anon is a protocol created with a simple yet powerful objective: to significantly simplify interactions with the complex world of Decentralised Finance (DeFi).

It is a chatbot similar to ChatGPT, but specifically designed to interact directly with DeFi. You can give it instructions in natural language, connect your crypto wallet, and it will handle all the technical aspects for you. 

For example, if you have a certain amount of ETH and want to use it as collateral to secure a loan on Aave but aren’t sure where to start or find the process cumbersome, you can simply ask ‘Hey Anon’ to do it for you. However, there is a caveat: to utilise the services of this platform and issue commands to the chatbot, you need to hold a certain amount of the project’s native token, ANON.

Kaito: A Search Engine for Web3?

We conclude our list with Kaito, a platform designed to simplify access to and understanding of the vast amount of data within the Web3 universe. Staying informed about the ever-evolving crypto world can be challenging, given the constant influx of news, social media trends, discussions on Discord and Telegram, on-chain data, and the rapid emergence of new projects. Kaito aims to address this issue.

Utilising AI, Kaito collects, analyses, and presents essential information from a variety of sources, assisting users, investors, and developers in navigating this expansive landscape and making more informed decisions. It functions like an enhanced version of ‘Google Search,’ focused explicitly on cryptocurrencies and Web3. This tool promises to streamline the search for quality information, making it faster and more efficient.

That’s just a glimpse into the current state of the crypto AI agent landscape, which is rapidly evolving with new ideas and projects emerging daily. While it’s still early in this development phase—and, like all emerging technologies, it comes with challenges, risks, and a great deal of experimentation—one thing is clear: the combination of artificial intelligence and blockchain has the potential to create possibilities that, until recently, seemed like they belonged in science fiction novels.

Token YNG: Q1 2025 Report

Token Young (YNG): updates and news Q4 2024

The Q1 2025 Report on the YNG Token. What has happened? What are the next steps?

The first months of 2025 have concluded with tangible results for our ecosystem, and, most importantly, several key developments related to our strategy for organic growth. Amid evolving regulations and the launch of new services, we are laying the foundations to make Young Platform increasingly central to the financial lives of our users.

There are also several updates specifically concerning the Young (YNG) token, the beating heart of our ecosystem. The strategy we have adopted aims to facilitate the token’s organic growth while mitigating the risk of excessive selling pressure that could undermine its long-term stability and value. However, this section appears exclusively in the members-only version of our report, which for the first time will be split into two editions:

  • A public version, accessible to all, outlining the achievements reached and new services launched.
  • An exclusive version, reserved for Club members, providing in-depth insights into data, future strategies—including key strategic decisions concerning the growth of the YNG token—and updates on the Young (YNG) tokenomics, including figures on issuance, distribution, and, for this edition, additional information on decentralised listing.

If you’re overcome with curiosity, there’s only one thing to do: join one of the Young Platform Clubs. If you’re already a member… what are you still doing here? Check your inbox: the deluxe version—musically speaking—of this report is waiting for you.

2025 So Far: Achievements and Newly Released Features

During the initial months of 2025, a significant part of our efforts has been dedicated to addressing the regulatory and fiscal aspects of the crypto sector. In addition to the work initiated months ago to ensure compliance with the European Markets in Crypto-Assets Regulation (MiCA), we have launched initiatives focused on taxation to provide our users with comprehensive tools to handle their tax declarations in a simple, secure, and compliant manner in line with Italian regulations.

At the same time, we have continued to advance our planned strategic projects. Our overarching goal for this year remains clear: to become a digital hub that merges the best of traditional finance (TradFi) and decentralised finance (DeFi). However, the path to achieving this is now enriched with new, early milestones.

Young Platform’s Tax Services

For three years, we have been supporting our users with tailored financial solutions. What began as a simple report has evolved into a full-fledged ecosystem of tools designed to make the tax declaration process quick and stress-free. Today, we offer the following documents, all updated for the 2025 tax filing season:

  • Young Platform Tax Report: For those who use our exchange exclusively.
  • Young-Okipo Tax Report: For users active on multiple exchanges, including decentralised platforms, those holding NFTs, or engaging with DeFi protocols.
  • Transaction Report: To neatly archive the history of trades, orders, and Smart Trades.
  • Stamp Duty Receipt: To be retained for any potential tax audits.
  • Crypto Accountant Service: For those who prefer to rely on an expert to manage their tax declaration directly.

The Box

One of the standout features of Q1 2025 has undoubtedly been The Box, our competition designed to make the world of finance more accessible, dynamic, and engaging. The initiative has proven to be a great success, with thousands of users actively participating, completing missions, climbing the leaderboard, and contributing to the ongoing development of the Young Platform ecosystem. The current competition is scheduled to conclude on 31 May, and shortly thereafter, we will announce the winners and distribute the prizes.

At the heart of the initiative is the Young Card, our phosphorescent debit card offering cashback in YNG. It is a cornerstone of our long-term vision.

Club Price Rebalancing Mechanism

Since 4 February 2025, access to Young Platform’s Clubs has been governed by a monthly price adjustment mechanism based on the market value of YNG. The objective is to maintain a stable entry cost in euros, ensuring a balance between accessibility and the token’s value:

  • If the price of YNG decreases, the number of tokens required increases proportionally.
  • If the price of YNG increases, the number of tokens required decreases, though less sharply, thanks to a discount factor.

This system, with pricing updated on the first Tuesday of each month, prevents the Clubs from becoming either excessively exclusive or too inexpensive in the event of significant price fluctuations.

Updated Prices for May 2025 (YNG Price = €0.193):

  • Bronze: 1,865 YNG
  • Silver: 6,217 YNG
  • Gold: 12,435 YNG
  • Platinum: 31,088 YNG

New Club Benefits

The first quarter of 2025 has also been particularly rewarding for members of Young Platform’s Clubs, with the introduction of new exclusive benefits designed to enrich the user experience both financially and personally. Here are some of the most notable additions:

  • BuiltDifferent: A personalised fitness and nutrition platform that allows users to follow tailored workout programmes, access advanced nutritional plans, and enhance their lifestyle—wherever they are. All of this is offered under significantly more favourable conditions than those of a traditional personal trainer.
  • Milano Finanza: One of Italy’s most authoritative sources for investors. Club members now enjoy free access to premium content and daily analysis on markets, macroeconomics, and investment strategies—a practical tool for making better-informed decisions.
  • Serenis: Italy’s number one online medical centre for psychological support. Through our partnership, Club members benefit from access to counselling and therapeutic support at preferential rates, because financial and emotional well-being should always go hand in hand.

These benefits are in addition to the already extensive range of advantages available to Club members—from financial education and exclusive privileges on crypto services to personal well-being and new growth opportunities.

And this is just the beginning: new partnerships are already in development to make the Young Clubs even more comprehensive, distinctive, and aligned with a truly holistic vision of value.

An example? Exclusive access to the most analytical and data-rich section of this Report. While transparency has always guided us in publicly sharing all information related to the YNG token—including supply, purchases, sales, and emissions—starting with this first quarter of 2025, we have chosen to reserve such in-depth analyses exclusively for our Club members, who are direct holders of Young (YNG) and primary supporters of our ecosystem.

Our most engaged supporters deserve full transparency regarding the strategies shaping the future. Therefore, in the members-only version of this Report, we delve into the measures adopted to safeguard the value of YNG and foster sustainable, organic growth.

We will explore plans for the token’s future presence on the decentralised market and clearly outline the carefully considered reasons behind our decision to decline specific proposals from certain venture capital firms concerning the YNG token. This was a strategic decision made to protect our community from potential selling pressure and the dilution of the token’s value.

These strategic insights are a privilege reserved for those who actively live and shape the Young Platform ecosystem.

The ranking of the tallest skyscrapers in the world

Les plus hauts gratte-ciel du monde : classement 2025

The world’s tallest skyscrapers are primarily located in Asia and were constructed in the past 15 years. Here is the ranking.

Constructing the world’s tallest skyscraper has been a challenge for nearly 150 years, dating back to the Home Insurance Building, which was completed in Chicago in 1885. Since that time, skyscrapers have emerged in numerous cities, serving both urban planning needs and symbolic purposes related to power and status. Today, advancements in technology allow skyscrapers to achieve remarkable heights. Explore the current ranking of these towering structures!

The ranking of the 10 tallest skyscrapers in the world

Thanks to recent technological and construction innovations, engineers worldwide have designed skyscrapers that challenge the laws of physics in terms of height and grandeur. This top 10 list includes completed buildings only, excluding those that are under construction or in the planning stage. Let’s explore together the 10 tallest skyscrapers in the world.

  1. Burj Khalifa, Dubai: 828 m

The Burj Khalifa, situated in the capital of the United Arab Emirates, has held the title of the world’s tallest skyscraper since its completion in 2010. This engineering marvel features approximately 185,000 square meters of indoor living space and comprises 163 floors. It accommodates offices, hotels, and residential apartments.

  1. Merdeka 118, Kuala Lumpur: 679 m

This skyscraper, completed in 2023, is among the newest additions to its category. Known as PNB118 and KL118, it features offices, a hotel, and a five-story shopping centre. Construction began in 2014 and took approximately seven years, costing around USD 2.5 billion.

  1. Shanghai Tower, Shanghai: 632 m

Ranking third among the world’s tallest skyscrapers, this impressive building is renowned for its aesthetics. Its curved, spiralling façade symbolises China’s transformation from poverty to economic prosperity. The Shanghai Tower is also one of the most sustainable skyscrapers globally, thanks to its choice of materials, advanced ventilation systems, and the integration of renewable energy sources.

  1. Mecca Royal Clock Tower, Mecca: 601 m

The Mecca Royal Clock Tower is part of a building complex known as Abraj Al Bait and is situated above the Holy Mosque of Mecca and the Kaaba, which is considered Islam’s holiest site. The clock in this tower has a diameter of 43 meters, making it the largest in the world by area and also the tallest. The tower houses a hotel that can accommodate approximately 100,000 pilgrims. Completed in 2012, the construction of this skyscraper cost an estimated $15 billion, which may make it the most expensive building in the world.

  1. Ping An Finance Centre, Shenzhen: 599 m

Completed in 2017, it is the second-tallest skyscraper in China and, like the Shanghai Tower, carries significant symbolic meaning. Its impressive height reflects the remarkable growth of Shenzhen, a city whose population has surged from 60,000 to 13.5 million since 1980. Additionally, it is the second-largest skyscraper in the world by total area, boasting a floor space of approximately 500,000 m².

  1. Lotte World Tower, Seoul: 555 m

The Lotte World Tower is the only building from South Korea included in the ranking. Its design is inspired by the country’s culture: the tapered shape resembles brushes used in Korean calligraphy, while the clear glass exterior reflects the region’s traditional ceramics and porcelain. With 123 floors, the tower features a 7-star luxury hotel, office spaces, and residential apartments.

  1. One World Trade Centre, New York: 541 m

Also known as the Freedom Tower, One World Trade Centre is the tallest skyscraper in the Western Hemisphere. The building holds significant symbolism for several reasons: its height of 1,776 feet commemorates the year of the United States Declaration of Independence, and its construction, which was completed in 2014, symbolises rebirth following the tragedy of September 11, 2001. In fact, the soaring Freedom Tower represents a vision for the future, while the 9/11 Memorial, which is set lower to the ground, serves as a poignant reminder of the past.

  1. Guangzhou CTF Finance Centre, Guangzhou: 530 m

Known as the East Tower, this building is the third-tallest skyscraper in China. It was designed and engineered by the same firms that created the Ping An Finance Centre in Shenzhen, which is the fifth-tallest skyscraper in the world. The East Tower features 111 stories and includes office spaces, luxury apartments with inner courtyards, a five-star hotel, an indoor swimming pool, as well as various bars and restaurants.

  1. Tianjin CTF Finance Centre, Tianjin: 530 m

Although the Tianjin CTF Finance Centre and the Guangzhou skyscraper are the same height, the Tianjin CTF Finance Centre ranks ninth among the world’s tallest skyscrapers. This ranking is due to differences in measurement techniques. Factors such as architectural height, measured without including antennas, and other parameters like the height of the highest occupied floor and the total number of floors are considered. The Guangzhou CTF Finance Centre ranks slightly higher because it performs better in these two specific categories.

  1. CITIC Tower, Beijing: 528 m

The final skyscraper among the tallest in the world is located in the Chinese capital and is known as China Zun. This building, like many others in Asia, holds significant symbolic value: the “zun” is an ancient Chinese ceremonial vessel, and the architecture of this remarkable structure is inspired by its shape. An interesting fact about the skyscraper is that from its top three floors, one can see Zhongnanhai, the headquarters of the Chinese Communist Party. In 2018, the Hong Kong newspaper Ming Pao even proposed expropriating the building for national security reasons.

Now that you know the top 10 tallest skyscrapers in the world, you may be inspired to book a trip to see them in person. By joining one of our clubs, you can enjoy discounts on your travels, so take advantage of this opportunity!

Alternatively, sign up here to stay updated!

ECB April 2025 meeting: results

Réunion de la BCE

The ECB met on 17 April to decide on monetary policies for the Eurozone: what happened to interest rates? Here the results

The European Central Bank meeting on Wednesday, 17 April 2025, saw the twenty-six members of the Governing Council meet to discuss, among other things, monetary policies in the Eurozone. On the table were decisions on cutting interest rates, complicated by Donald Trump’s recent announcements on tariffs. What are the results?

ECB meeting: What is the economic context?

The ECB’s third meeting in 2025 was held against a particularly challenging economic backdrop, further complicated by Donald Trump’s recent tariff announcement and subsequent pause on those tariffs. Markets are experiencing significant turbulence, and economic uncertainty is prevailing across Europe. The main discussion topics included economic growth, which is adversely affected by the tariffs, and the deflationary pressure they could cause. Let’s take a closer look at what was decided.

ECB cuts interest rates

Wednesday, 17 April, Frankfurt. The Governing Council of the European Central Bank announced its monetary policy decision for the euro area. As expected by most analysts, the ECB cut its three key interest rates. Accordingly, the rate on the primary refinancing operations falls to 2.40%, the rate on the marginal lending facility to 2.65% and the rate on deposits at the central bank to 2.25%, effective from 23 April 2025.

The motivations behind the choice

The ECB explained that the decision was guided by the fact that the disinflation process is in line with expectations: inflation in the euro area is expected to be around the Governing Council’s medium-term target of 2% on a sustained basis. The Eurozone economy has shown resilience against the recent shocks in the global market, although the future outlook has worsened due to the trade war and tariffs. 

Future Perspectives:

Reducing interest rates is an expansionary economic policy aimed at fostering growth by lowering the cost of borrowing. This allows companies to borrow more easily, increasing production and overall wealth creation, which benefits the economy. When borrowing money becomes cheaper, the stock markets also tend to thrive, as low rates encourage the flow of capital. Companies can more easily access funds for financial transactions, acquisitions, and expansions, which increases their potential earnings and enhances the likelihood of rising share prices.

Investors often shift from more stable but less profitable securities like bonds to riskier financial assets offering higher potential returns. This second category includes stocks and their indices, as well as cryptocurrencies.

With this meeting, the ECB confirms the trajectory

In April 2025, the European Central Bank (ECB) decided to cut interest rates by 25 basis points. This move reflects progress in the fight against inflation, and the central bank remains cautiously optimistic, confirming its future plans. The next few weeks will be critical in determining whether the data supports this outlook and the ECB’s next steps. The following monetary policy meeting is scheduled for June 4, 2025.

Stay informed on essential updates with Young Platform!

How to make money: beyond the promises of the gurus

How to make money: beyond the promises of the gurus

How can one make money? This question has been asked throughout history, and while many TikTok gurus offer dubious advice, this guide provides solid arguments. Let’s get started!

Sellers of miraculous amulets and infallible methods to become highly wealthy have always existed. Humans inherently desire to believe there are ways to achieve maximum results with minimal effort. With the rise of the internet, these merchants of false promises have multiplied, crafting increasingly absurd strategies. Today’s goal is to dismantle these ridiculous illusions and, more importantly, to provide you with serious (though more labour-intensive) alternatives for increasing your wealth. Enjoy the journey!

The Fuffa Guru, who tells you how to make money 

In 2024, the authoritative Treccani encyclopedia included the neologism “fuffa guru” in its vocabulary, defining it as “one who, exploiting marketing techniques, organises and manages courses, videos, and seminars on the internet for profit, while fraudulently promoting easy ways to make money.” This definition is perfect, elegant, and highly realistic. The fuffa guru is a merchant of illusions, presenting himself as a modern hero. 

Often emerging from the poorer segments of society, he may have experienced a childhood steeped in abject poverty, initially despised by those around him and later burdened with debt. He is an outcast who feels destined to remain among the marginalised. However, the fuffa guru refuses to accept this fate. Driven by an insatiable desire for wealth and an even stronger thirst for revenge, he ultimately realises,This is not my destiny.” He believes that “a change of mindset is necessary because poverty is a state of mind, not merely a lack of money.”

The fuffa guru shares his story of sleepless nights devouring books and completely renouncing parties, birthdays, and weddings, stating, “While others were busy collecting gigs, I was busy collecting skills.” He uncovers secrets that the masses- the 99%—%-overlook, takes the red pill, and exits the Matrix. The fuffa guru is now prepared for the climb to success. Armed with a new mindset and the knowledge he has gained, which will form his ‘method’, he proudly claims to have achieved wealth rapidly and exponentially. Reflecting on his journey, he expresses gratitude to himself “for not being weak and for not giving up.”

In the final phase of his story, he enjoys a life of unrestrained luxury between Dubai and Manhattan, travels on private jets, and drives Lamborghinis. This lavish lifestyle serves as concrete proof that his method is effective and that anyone, by adopting the right mindset and following his advice, can attain similar success, though it comes at a cost. But what does this infallible method entail?

Making easy money, fast and effortlessly: the fuffa guru’s formula

Despite the absence of evidence of his work experience or how he amassed his supposed fortune, this self-proclaimed guru insists on teaching you how to make money quickly and effortlessly. His motive, he claims, is to share knowledge and help you achieve financial freedom. How does he propose to do this? He charges hundreds, if not thousands, of euros for access to his seminars and webinars, where you can listen to him speak.

The formula for wealth he promotes inevitably revolves around the same side hustles. He talks about dropshipping, explaining how to create a successful online store without the need to hold inventory, all while promising high profits with minimal effort. Alternatively, he may introduce you to “passive” affiliate marketing basics. This method automatically generates enormous passive income through affiliate links, allowing you to earn commissions on promoted products.

Another recurring theme is network marketing, often accompanied by the enticing phrase “become your entrepreneur!” In this model, making money hinges on selling products (such as cosmetics, supplements, or services) while primarily focusing on recruiting others to join your network. These recruits, in turn, would earn money by bringing in even more recruits. Does that sound familiar?

It’s important to highlight the concept of real estate flipping, which involves purchasing, renovating, and selling a property for a higher price. This method is often combined with real estate arbitrage, where an individual rents a property long-term and then sublets it to generate a return on their investment. 

Additionally, we can’t forget about online trading, which is often seen as the ultimate opportunity by those participating. Many enthusiasts claim that ​​dedicating just a few minutes a day, it’s possible to earn substantial amounts of money through supposedly foolproof signals and highly confidential techniques taught in expensive, exclusive courses. But are these methods as effective as they claim to be?

What the fuffa gurus don’t tell you 

When they ‘explain’ how to make a lot of money quickly and effortlessly, the so-called gurus conveniently forget to mention the downsides of these activities, which, let’s remember, are legal and legitimate. 

For example, dropshipping comes with various expenses related to advertising, shipping, and supplier management, along with the need for customer service. Additionally, the market is highly competitive, and the risk of losing large quantities of unsold inventory is significant.

Switching to affiliate marketing, it’s essential to understand that generating passive income requires high traffic. This means that many users must purchase a product through your specific link. You might achieve this if you are an influencer with tens of thousands of followers. Otherwise, you must build a large audience, create valuable content, and invest in SEO and advertising—hardly a passive endeavour.

Multi-level marketing is essentially a refined and professional term for a pyramid scheme or Ponzi scheme. The profits predominantly come from new participants recruiting additional newcomers, and like any Ponzi scheme, it is, by nature, doomed to collapse.

When it comes to side hustles in real estate, many successful figures fail to mention that you need collateral and substantial initial financial resources to start a business in this field. Additionally, online trading— especially intraday trading that involves significant (and often unintentional) leverage — can be hazardous. It’s no secret that most retail traders (over 90%) who engage in these trades lose money. While it is possible to make money trading, it requires thorough research, strong skills, and capital to invest. Often, claims of infallible signals and secret techniques are ineffective or even scams.

Now that we’ve addressed the illusions of success, let’s move on to more serious matters.

How to make serious money: Patience is the virtue of the strong

Generating passive income is possible but requires time, patience, and financial investment. One popular method is affiliate marketing, which can be effective but often stems from prior work. To earn significant commissions, you need traffic, which can only be achieved after creating a quality product.

Being a content creator is a legitimate career today, but demands dedication, effort, passion, and specific skills. Investing in real estate is also a time-honoured activity that many Italians are enthusiastic about; we are fond of bricks and mortar! However, initial financial capacity and support from specialists for market analysis and legal and commercial advice are required.

A more accessible option could be real estate crowdfunding, a collective financing method where multiple individuals invest together in real estate projects to share profits. This type of crowdfunding is divided into two categories: lending crowdfunding, which allows lenders to provide funds for real estate transactions in exchange for interest; and equity crowdfunding, in which investors purchase shares in a company, becoming partners who share in both profits and losses.

In conclusion, we cannot overlook stock market investments if asked how to make money and grow our capital. However, it’s important to clarify that we are not referring to speculative trading, but rather to the art of long-term investing. John Bogle, the founder of Vanguard, strongly advocated passive investing through low-cost index funds. His philosophy was built upon several key principles, including broad diversification, minimal costs, a long-term perspective, and a risk-adjusted asset allocation. This approach involves holding funds that reflect market trends, such as the Total Stock Market or Total Bond Market, over many years, typically in the form of Exchange-Traded Funds (ETFs).

Long-term investing pays off, the data says so

Many gurus promoting easy money strategies overlook the importance of investments when discussing ways to make money. They typically start with the obligatory disclaimer:past returns are not indicative of future returns” because predicting the future is impossible. However, historically, long-term investing in the stock market has proven to be profitable. 

For instance, the S&P 500, one of the most well-known indices representing the 500 largest publicly traded companies in the U.S., has achieved an average annual real return of 6.5%, adjusted for inflation. Similarly, the MSCI World index, which includes the largest publicly listed companies worldwide, has reported average annual real returns of 5.6%

It’s important to factor in the power of compound interest, which Albert Einstein called “the eighth wonder of the world.” Practically, leveraging compound interest means reinvesting the returns earned to generate additional returns. This creates a “snowball” effect: as the snowball rolls down a slope, it accumulates more snow, increasing its size and accelerating its speed.

Let’s consider an example involving a TikTok guru who offers lessons on making money through dropshipping. They charge €50 for an introductory lesson, €500 for a comprehensive basic course, and €2,500 for an advanced course, totalling €3,050. The question is: Will this investment be successful? It’s impossible to know for sure.

Let’s compare that investment with putting the same amount into the S&P 500 for 20 years. Based on historical data and reinvesting profits, you could potentially end up with around €10,500 at the end of this period. 

While neither scenario can guarantee a specific outcome, nearly 70 years of historical data and academic research inform our decisions regarding the S&P 500. In contrast, when it comes to the TikTok guru, we can often only rely on an inflated online persona supported by fake followers and rented cars for show.

 An inflated online persona supported by fake followers and rented cars for show.

The road to making money is long and winding, and the gurus know it.

Understanding how to earn a substantial amount of money without enduring long waits or struggles is a human desire. Even those who sell false promises of happiness are often just looking for creative—and sometimes deceptive—ways to achieve this. Consider this: why would someone who travels in private jets, drives only Lamborghinis, and dines exclusively on Kobe beef tartare waste time attending lengthy seminars and engaging in one-on-one calls? Is it to “diversify”? Or to “help humanity”? Or perhaps because the real way to get rich effortlessly is for you to purchase their course? The answers are clear.

Instead of relying on dubious figures found online, it is wiser to roll up your sleeves, study, and explore more realistic and legitimate alternatives, such as long-term investments in the stock market. If you’re interested in this topic, we at Young Platform regularly publish content on subjects like why you should invest in Bitcoin for the long term. Subscribe below to stay updated!

Emergency fund: what it is and why it is essential

Emergency Fund: what it is and why it is essential

The emergency fund serves as a personal treasury for unexpected events, and it can be a lifesaver. How is it created, and what is its significance?

Many people recognise the emergency fund as a well-known concept, but often postpone creating it. The reason for this is straightforward: an emergency is an unpredictable and distant event that tends to seem less urgent than immediate issues with tight deadlines. However, when an emergency does occur, it can lead to significant stress and anxiety. In this article, we will explore why building an emergency fund is essential and provide a step-by-step guide on how to do it.  

Have an emergency fund: Be the ant in a world of cicadas.

The importance of the emergency fund has been part of human culture since time immemorial, if we think that Aesop wrote the fable of ‘The Ant and the Cicada‘ more than two thousand years ago. Admittedly, the Greek author does not tell us about the emergency fund, but he makes us realise how important it is to arrive prepared for the challenges that life, sooner or later, presents us with. The cicada sings all summer and does not worry about winter. At the same time, the ant slowly accumulates the necessary supplies: the cold arrives, the cicada goes hungry, and the ant serenely enjoys the fruits of its labour

This moral, although simple and obvious at first glance, shoves reality in our faces. We know perfectly well that the future will come knocking sooner or later, but despite this, we are only willing to take the initiative when we feel the breath on our necks. The result? Total unpreparedness mixed with panic and stress. 

The emergency fund serves precisely to avoid these unpleasant situations and to continue living our lives in peace, regardless of accidents, surprises or sudden desires. It allows you to buy a new phone, repair your car, or even go see Green Day in Florence without having to – a random example – sell the Ethereum you staked on Young Platform. Now that its usefulness is obvious, let’s see how to build an emergency fund, step by step. 

Creating an emergency fund is challenging, but it can be done.

Before proceeding to set aside finances, one must understand one’s savings goal because it is uninspiring and unwise to hoard money to the bitter end. To do this, you need to track and analyse your monthly expenses, fixed and extra, such as rent, petrol, food, subscriptions and so on. You can write them down in pen, use Excel or make your life easier with a budget management app. Now, multiply the figure by three or six, depending on your needs: the result of this complex mathematical operation equals your savings target, because the primary purpose of the emergency fund is to allow you to live without a fixed income. Once you have worked out how much you need to save, creating a strategy to make it a reality is time.

Putting money aside is a test of great discipline: the art of saving has to come to terms with the human soul and its irrepressible and impulsive desire for gratification. Moreover, it is exhausting when the goal is a large sum of money because it seems so far away. To reduce this cognitive load, specific strategies allow you to reach your goal by taking advantage of time, i.e., by installing the set amount in periodic instalments. Of these, the famous 52-week challenge would take you a year to build up your emergency fund. If, on the other hand, you want to speed things up, the advice is to make a kind of accumulation plan and withdraw a fixed amount of money. In this case, remember the teaching of the well-known book ‘The Richest Man in Babylon‘: if you receive a fixed monthly income, take it out and then live on the rest, never the other way around. This means that if you earn €1,300 a month, you first take out €100 and then recalibrate your life based on the €1,200 that remains, as if the €100 had never existed. 

Let us give a practical example to avoid any doubt. Our example is Mario, a 28-year-old boy living in Milan who works as an office clerk. Mario writes down everything for a month and discovers that his essential expenses amount to about €1,185, divided as follows: 

  • 750€ rent per month for a two-room apartment (he was fortunate)
  • 100€ bills
  • 45€ internet (Wi-Fi and mobile)
  • 40€ vehicle subscription 
  • 250€ supermarket shopping 

Mario decides it is time to start thinking about an emergency fund. He is 28 years old, young and knows that if he loses his job, he will be able to find another one in a relatively short time. His fund, therefore, should correspond to four months’ expenses: 1185 x 4 = 4740€. He rounds up and opts for the 5,000€. At this point, he will just have to figure out how to accumulate it. 

Perfect. You know how much you have to save, and you also know how to do it. The time has come to work on self-control. Of course, being rigorous and consistent in saving does not imply embracing asceticism: nobody is asking you to be the new Mahatma Gandhi. It just means concentrating and understanding what you really need. An interesting technique is to wait until the next day and ask yourself, “Do I still need that limited edition poster with Walter White and Gus Fring having lunch in Los Pollos Hermanos?” Yes, you will still need it. But you have been practising, and this exercise might save you a little extra next time. 

Nice but… the emergency fund has a big problem.

Your emergency fund now exists and is no longer just a good New Year’s resolution. However, it doesn’t end there, there is still one hurdle to overcome, the number one enemy of savings, the final boss: inflation. Indeed, in theory, this liquid treasure you have built up with so much effort, like a bit of ant, is destined to stay put for quite a while – knock on wood – because it is meant for emergencies. The problem is that time passes, inflation rises, and your emergency fund loses value.

You thought you had the solution ready to face the final boss, huh? Super Mario had to cross eight worlds to defeat Bowser and retrieve Peach. All you have to do is sign up below and read the articles we post about it, like this one. Until next time!

How do interest rates work? Why does the ECB raise them, and what are the implications?

Hausse des taux d’intérêt

What are the consequences of the European Central Bank (ECB) raising interest rates? It might seem like a technical adjustment, but the impact of this policy is significant, affecting everyone—from businesses to individual savers. So, what actually happens when the ECB makes this decision during its monetary policy meetings?

Here is the full calendar of the European Central Bank’s meetings for 2025.

What Are Interest Rates?

Before exploring the consequences of an ECB interest rate hike, it’s essential to clarify a few basic concepts. Generally speaking, interest rates are percentages that indicate the cost of borrowing money—that is, what you pay the bank when you take out a loan. At the same time, they determine how much your savings earn—essentially, the return on money deposited in a bank.

For example, if you borrow €10,000 at an interest rate of 3%, you’ll need to repay the original amount plus 3%, which comes to €300.

On the other hand, if you deposit €10,000 at a 3% interest rate, you’ll earn €300 per year.

ECB interest rates, however, are more like “fees” that the institution charges commercial banks in the Eurozone when it lends them money. These rates act as a benchmark for the rates that banks then offer to their customers.

ECB Interest Rates: The Different Types

The ECB sets three main types of interest rates:

  • Main refinancing operations rate: This is the rate applied to banks borrowing money from Frankfurt for a period of one week.
  • Marginal lending facility rate: This applies to overnight loans—those that must be repaid by the next working day.
  • Deposit facility rate: This is the rate paid on money that banks deposit overnight with the central bank.

These are three distinct but interrelated rates, and the European Central Bank usually adjusts them simultaneously, either raising or lowering them together. You can follow this section each month to stay updated on forecasts and outcomes from the ECB’s monetary policy meetings.

Why Does the ECB Raise Interest Rates?

For the European Central Bank, interest rates are a key tool of monetary policy used to fulfil its main objective: maintaining price stability.

This stability is most commonly threatened by inflation, which drives prices up significantly. When inflation is high, the purchasing power of individuals falls—in other words, people can buy less with the same amount of money compared to periods of lower inflation.

To help restore purchasing power, the ECB resorts to raising interest rates. But how exactly are these two elements connected, and what are the consequences of such a monetary policy decision?

ECB Interest Rate Hikes: What Are the Consequences?

More Expensive Loans and Reduced Spending

One of the first consequences of a rise in interest rates is that borrowing becomes more expensive. As a result, people are encouraged to save rather than spend, and the amount of money in circulation decreases—since borrowing and investing money becomes less attractive.

Higher Returns for Savers

When the ECB raises interest rates, it becomes more expensive for banks to access funding. Consequently, it’s less favourable for customers to take out loans. Mortgages become less affordable, and it becomes harder for businesses to secure financing. However, savers benefit from higher returns on their deposits.

Currency Appreciation

Higher interest rates can attract foreign investment, strengthening the euro. This can make imports cheaper and contribute further to reducing inflation.

These are the most immediate effects of an ECB interest rate hike. However, the decision is part of a broader monetary strategy. Raising rates also helps to lower inflation expectations, which can ease pressure on wage demands—as workers are less likely to push for higher salaries. The European Central Bank also aims to avoid a wage-price spiral and protect the labour market.

Current Situation: 2025

Following a period of interest rate hikes aimed at curbing inflation, the ECB began cutting rates in 2025. On 17 April 2025, the Bank reduced interest rates by 25 basis points, bringing the deposit rate down to 2.25%, the main refinancing rate to 2.40%, and the marginal lending rate to 2.65%.

This decision was made against a backdrop of falling inflation and sluggish economic growth, with the goal of stimulating the Eurozone economy.

Impact on Mortgages

The rate cuts have had a positive effect on mortgages:

  • Variable-rate mortgages: Monthly payments have decreased; for instance, a typical 25-year mortgage of €126,000 has seen repayments fall by around €17.
  • Fixed-rate mortgages: These have become more attractive, with rates currently ranging between 2.19% and 3.85%.

Banks are adjusting their offers in line with the ECB’s policy shift, making this a favourable time for anyone looking to take out a mortgage.

The ECB’s next monetary policy meeting is scheduled for 5 June 2025, during which further rate cuts may be considered, depending on inflation trends and economic performance.

MiCA: Our Journey Towards Full Regulatory Compliance

With the entry into force of Regulation (EU) 2023/1114 on Markets in Crypto-Assets (MiCA), the European Union has introduced a harmonised regulatory framework that will govern the issuance, public offering, and admission to trading of crypto-assets, as well as related services. This marks a significant step forward for the entire sector, aimed at ensuring greater transparency, consumer protection, and market stability.

We are fully committed to responsibly and diligently aligning with this new regulatory framework. This article aims to inform our users about the steps we have taken in compliance with Article 45, paragraph 5, of Legislative Decree No. 129/2024—the legislative decree aligning national regulations with the MiCA Regulation—while also reassuring them of the continuity of our services and the absence of any immediate changes to their experience.

What Article 45, Paragraph 5 of Legislative Decree 129/2024 Provides

Article 45, paragraph 1 of Legislative Decree No. 129/2024 establishes a transitional regime for entities already operating legally within the European Union before the Regulation comes into force, namely 30 December 2024.

In practical terms, this provision allows entities already active in the sector to continue providing their services without interruption until 30 December 2025, even if they have not yet obtained the new authorisation required by MiCA, provided that they submit their application for authorisation by 30 June 2025.

This rule aims to ensure a smooth transition to the new regime, avoiding sudden disruptions for operators and inconvenience for end users.

Our Commitment to Compliance

In compliance with the MiCA Regulation and Article 45, paragraph 5, of Legislative Decree No. 129/2024, we wish to officially communicate our intention to fully align with the new European regulatory framework, particularly with the MiCA Regulation.

We have already initiated all the necessary activities to prepare our application for authorisation, which we will shortly submit to the competent Authority. This process includes adapting our internal procedures, organisational requirements, and risk management policies to the new regulatory framework.

Our legal and compliance teams are working diligently to ensure we meet all MiCA requirements, allowing us to operate lawfully and continue providing our clients with secure, reliable, and transparent services.

Initiating the Authorisation Process

We can confirm that the Company is working to submit the application for authorisation in accordance with the requirements set out by MiCA.

We will forward the necessary documentation to the competent authority in the coming weeks. This marks a crucial step in our compliance journey and reflects our dedication to operating in complete regulatory alignment, not only out of obligation but as a commitment to our users.

We would like to clarify that, pending the issuance of the authorisation, the activities carried out concerning clients will continue to be governed by the applicable legislation for providers of services related to the use of virtual currencies and digital wallet services, and are not yet subject to the provisions of the MiCA Regulation.

Service Continuity for Our Clients

We wish to reassure all our users that our services will remain fully operational throughout the entire transitional period provided for in Article 45.

There will be no disruptions to the services you are accustomed to or unilateral changes to existing contractual terms. Operational continuity is our top priority, and we will continue to uphold the quality, reliability, and security that define our service.

No Immediate Impact on User Experience

As of today, and until further notice, no substantial changes are expected in how you interact with our platform. The features, services, and terms of use will remain unchanged.

This means you can continue using our tools as usual, without taking any specific action. Any future changes will be communicated in advance and with complete transparency.

Our Commitment to Transparency and Ongoing Updates

We believe in maintaining open and transparent communication with you. That’s why we are committed to regularly informing you about the progress of our authorisation process and any regulatory developments that may affect our services.

Should any significant updates arise, you will be the first to know via our official communication channels. Our customer support team is always here to help if you have any questions or concerns.

How to save money: the 52-week challenge

how to save money

How can I save money on a new phone or a trip to Spain? Here is a super method to make your wishes come true

If you’re struggling to save money and create an extra budget for yourself, you’re not alone, and we completely understand. Saving money can be exhausting, requires discipline, and often involves making sacrifices. However, there are strategies that can make this process easier. One effective method is the 52-week challenge, which enables you to save a significant amount of money without even realising it. Here, we explain how it works.

How to save money in 52 weeks: why get involved  

Saving money is essential and should be prioritised regardless of circumstances. Starting a savings challenge, like the 52-week money challenge, is beneficial because the perceived effort is minimal compared to the rewards. This challenge’s strength lies in its long-term goal of saving over a year, allowing you to build your savings without significantly disrupting your lifestyle.

Imagine walking past a music shop and seeing a beautiful Fender Stratocaster guitar that you fall in love with. You want it badly, so you go in to ask for the price: €1,149. While this is a substantial amount of money, you set your goal to have the guitar in three months. This means you would need to cut about €400 from your monthly miscellaneous expenses, leading to three months without dining out and strict spending on Friday and Saturday nights.

However, if you extended your savings plan to twelve months, you would only need to save €100 each month, a much smaller figure that has a less significant impact on your lifestyle and, as a result, lowers your perceived effort.

The 52-week challenge outlines a method for saving money without even noticing it.

Saving €1,149 over twelve months is undoubtedly easier than doing so in just three months. The 52-week method is specifically designed to prevent impulse purchases, as it allows for a longer time frame. This is crucial because, as we have discussed in this article, impulse purchases can hinder effective saving strategies. The 52-week challenge divides the savings goal into manageable portions, allowing you to think of it as a prepayment spread out over 52 convenient instalments.

The principle behind this savings method is straightforward yet effective: it involves setting aside an amount of money that corresponds to the week number you’re in. For example, during the first week (week one), you will save €1; in the second week (week two), you’ll save €2; in the third week (week three), €3; and so on, until the last week (week 52), where you will save €52. By the end of the year, you will have accumulated a total of €1,378. 

The last month can be particularly challenging, as you’ll need to save around €200. However, you can easily adapt the challenge to fit your needs. For example, you might choose to start from week 52 to tackle the most difficult savings first, double the weekly amounts to reach a total of €2,756, or even shorten the duration based on your specific savings goals. In summary, this system allows for flexibility and creativity, providing a gentle, low-impact way to develop your saving habits.

After learning to save money, make it work for you.

Congratulations! After 52 weeks, you now own a brand new Fender Stratocaster. Unbeknownst to you, this challenge has also helped you develop a valuable skill: the art of saving. Since you’ve gotten into the habit of setting aside money, consider purchasing a larger piggy bank. You can save a portion of your salary each month, not for a specific goal, but simply to build an emergency fund for any unexpected expenses.

However, it’s important to remember that saving faces a hidden threat: inflation, which gradually erodes the purchasing power of your money over time.

To protect yourself against inflation, it’s important to ensure that your money works for you, maintaining your purchasing power over time. For example, if a cup of coffee at a café cost €1 ten years ago, it now averages around €1.20. This means that purchasing power has decreased, as coffee prices have risen by 20%. In other words, inflation has reduced the value of that €1 coin by 20%. How can you beat this challenge? If you’re interested in learning more about it, Young Platform offers a wealth of content on the topic, including an article explaining how to shield yourself from inflation using Bitcoin. Remember, “If you don’t take care of the economy, the economy will take care of you.” So, don’t hesitate—subscribe below to stay informed!