Nike’s NFT projects move from Ethereum to Polygon, here’s dotSWOOSH, a platform to buy and create wearables for avatars in video games and the Metaverse
After Starbucks, Disney and Adidas, Nike is also taking part in the list of brands building on Polygon‘s blockchain! Nike continues its exploration of the NFT world with dotSWOOSH, a Web3 platform that will host all the collections of Nike and the most creative users of its community. And the founders of Polygon are crying out for adoption! Discover Nike dotSWOOSH and the latest NFT news on Polygon.
Nike chooses Polygon for its next NFT projects
Nike has launched dotSWOOSH (or “.SWOOSH”), its new platform for non-fungible tokens. From the 18th of November, dotSWOOSH will be available in beta version to be tested by selected users from strategic areas of the US and Europe. The platform has been conceived as the home of all Nike NFT collections, relating to different disciplines and moments in sports culture. Specifically, Nike’s digital creations are so-called ‘wearables‘, i.e. clothing and accessories for avatars in video games and the Metaverse. On dotSWHOOSH, non-fungible Nike tokens can therefore be purchased. However, the highlight of the project is the possibility to create your own Nike-branded NFTs and put them up for sale while also receiving royalties. With .SWOOSH, Nike wants to expand its definition of sport and give birth to a new generation of sportspeople. The platform will be fully active and available to everyone in 2023 and will be inaugurated with an NFT collection created together with the community. And all this will happen on Polygon!
“Polygon’s ecosystem continues to grow at an exciting pace, be it DeFi, Gaming, NFT, Brand, Big Tech adoption or anything else,” commented Sandeep Nailwal co-founder of MATIC blockchain about the collaboration. Nailwal went on to reiterate that this kind of news about cryptocurrency adoption is a sign that events like the FTX epilogue will not have a long-term impact on Web3.
The dotSWOOSH project has been on the back burner for a few months. Last May, in fact, Nike bought an NFT domain on Ethereum Name Service: ‘dotswoosh.eth’ for 19.72 ETH (about $35,000 at the time).
Nike’s first NFTs and the digital store on Roblox
At the launch of dotSWOOSH, the Nike team thanked the ‘friends and mentors’ of RTFKT (pronounced ‘artefact’) for their support. Nike’s NFT adventure began just a year ago with the acquisition of RTFKT, a startup dedicated to making wearables in the form of non-fungible tokens. Nike’s first NFT collection with RTFKT is ‘CryptoKicks’. These tokens depict trainers and were minted on Ethereum. Nike in 2021 also opened a virtual shop on the Roblox metaverse, the Nikeland store hosted more than 7 million visitors in its first two months.
According to Vogue Business, Nike has so far earned $185.3 million with its Web3 products, overtaking its direct competitors in the NFT field: Adidas ($11 million) and Puma ($1.3 million).
The NFT of Steve Jobs’ Birkenstocks was sold for $200,000
Steve Jobs on the other hand was not a fan of trainers, he preferred Birkenstock sandals! Apparently the mind behind Apple had a soft spot for German footwear, whose practicality and functionality he admired. Between the 11th and the 13th of November, an auction was held to bid for a pair of sandals worn by Steve Jobs and the corresponding NFT mint on Polygon.
The auction run by Julien’s Auction fetched $218,750, and the anonymous (and lucky?) buyer took home the 1970s Birkenstocks with Steve Jobs’ footprint prominently displayed, along with the NFT that digitally represents them in full and guarantees ownership. The Birkenstocks in question are considered valuable because they were worn by Jobs at historic moments in Apple’s history and were also on display at the Salone del Mobile in Milan in 2017 and at Birkenstock’s headquarters in Germany. It really is true that everything is built on Polygon!
Bangalore Airport has its own Metaverse
In collaboration with Polygon, Amazon Web Service and Intel, Bangalore Airport in India released its Metaverse: Metaport on the 11th of November.
The Metaverse on Polygon gives airport visitors the opportunity to create their own avatar, visit virtual art exhibitions, go shopping, organise meetings and interact with other users, and access various types of entertainment.
