Tiffany & Co. announces a jewellery collection for CryptoPunk holders. Find out the details of the luxurious collaboration
On the 31st of July, The Web3 community went wild, particularly on Twitter, following an official announcement by luxury jewellery brand Tiffany & Co. The brand will launch its first NFT collection, NFTiff. These non-fungible tokens will depict jewellery in the pixelated style of CryptoPunks. The NFTiffs, only 250 in number, will only be purchasable by holders of CryptoPunks. They will later become customised pendants corresponding to their digital version.
CryptoPunks become Tiffany jewellery
Let’s take a look at the jewellery design and the materials from which Tiffany’s NFTs will be made. The goal of Tiffany’s artisans will be to create jewellery as similar as possible to the pixel version. The challenge will be to transpose the 87 attributes and 159 colours, with which the CryptoPunks are composed in their digital version, into the closest possible gem or enamel colour. According to Tiffany’s official website, each piece will consist of at least 30 gemstones and diamonds. The New York-based company also stated that owners will receive a rendering of their pendant by October.
How much will Tiffany’s NFTs cost and where can you buy them?
The purchase of Tiffany’s NFTs will only be possible via the official website, and will obviously be made in crypto, more precisely in Ether. The recommended wallets for payment are Meta Mask or Trust Wallet. The sale of NFTiffs will begin on the 5th August 2022 at 3pm UK time and it will be possible to purchase a maximum of 3 items per individual.
The ‘package’ that includes the cost of the NFT, the customised pendant and the shipping of the latter will cost 30 ETH, which at current value corresponds to about 50,000 euros. In short, CryptoPunks have breakfast at Tiffany’s, but will the owners of the iconic NFT collection be so interested in luxury jewellery?
Luxury brands and Web3 increasingly in tune
With this move, Tiffany & Co. joins the ranks of luxury fashion companies trying to establish themselves in the Web3 world, with the aim of engaging a new generation of customers. Brands such as Gucci, Louis Vuitton, Balenciaga, Philipp Plein and others have, over the past year, made themselves available to accept cryptocurrency payments. Tiffany’s initiative, however, goes beyond simply accepting crypto as a payment method, it is instead a true collaboration with one of the most famous and recognised brands in the industry. CryptoPunks are a true symbol of Web3 culture!
There had already been some indications of Tiffany’s willingness to enter this new market. On the occasion of the last April Fool’s Day, the company had posted an announcement on its social media that it was ready to launch its own cryptocurrency: the TiffCoin.
A lot of users fell for the April Fool’s trick, but not everything announced by the brand is completely made up: the TiffCoin has in fact been re-presented as a limited collector’s edition (in the form of a physical object) on the Tiffany & Co. website. So if one might have initially assumed that the brand had concocted the prank to “mock” the Web3 world, we now have proof that it’s quite the opposite. In short, the CryptoPunks will become Tiffany jewellery, we are curious to see if the famous holders including Jay Z, Steve Aoki and Serena Williams will be able to win them!