Post Malone, the famous American rapper, gave a virtual concert in the Facebook metaverse, Horizon Worlds
Could concerts in the metaverse be the new frontier of music? After the music NFTs and crypto-spotify, the world of music is becoming more and more virtual and crossing physical boundaries. Post Malone, one of the world’s most influential American rappers, held a virtual concert in Horizon Worlds, the Facebook metaverse, as part of the tour for his new album Twelve Carat Toothache. The artist’s performance was designed for owners of the Oculus Rift, a virtual reality headset, to give the audience maximum immersion. Post Malone’s exclusive concert in the Facebook metaverse was a great success!
Post Malone’s new album in the Facebook metaverse
Post Malone, the American rapper with multiple accolades, did not miss the opportunity to experiment with new technologies first hand! He agreed to perform directly in the metaverse with his new album Twelve Carat Toothache. The artist recorded an immersive performance with other young artists such as Kid Laroi, Fleet Foxes and Roddy Ricch. The concert was then streamed three times on Friday 15 July on Horizon Worlds, the Facebook metaverse.
The concert is still available for 2D streaming, and will be available until the 30th of September for Oculus Rift owners, but only in the US and UK. “I’m thrilled to have given fans the opportunity to enjoy this virtual reality experience,” said Post Malone. “We went to great lengths to make the event as exciting as possible. I thank everyone for making this possible.” The performance was recorded in 8K, and custom designed for virtual reality with visual and sound effects that catapult the viewer directly in front of the rapper! The Post Malone concert was part of a larger all-music event organised by Facebook’s metaverse, called Horizon Worlds Block Party.
What is Horizon Worlds?
Horizon Worlds is Facebook’s metaverse created for use with the Oculus Rift virtual reality device. It has been available in the US and Canada since December 2021, after a successful beta phase. Horizon Worlds features an initial hub, similar to other games like The Sandbox and Decentraland, but each player can create their own custom worlds and share them online with other players.
Mark Zuckerberg’s company Meta has decided to focus on music, precisely because virtual reality allows users to attend concerts in the first person without leaving their homes. With his new album Twelve Carat Tootache, Post Malone opened the Horizon Worlds Block Party music event, which will continue throughout the summer, by introducing the artists who will be participating. Some of the events will be free of charge and, in addition to the music, it will be possible to play games or watch films directly in the metaverse!
Post Malone’s exclusive concert in the Facebook metaverse is an indicator of the evolution of “live” music. Although it will be impossible to completely replace the experience of dancing under the stage to the music of your favourite singer, Horizon Worlds is a relevant example that shows in the metaverse have great potential and that the audience enjoys them! Will you also explore the musical possibilities of the metaverse?
